Digital Signage

Honest comparison

Where we win, and where we do not

Hosted signage platforms are good at things we are deliberately not good at. If those things matter more to you, buy one — you will be happier, and we would rather say so here than six weeks into a pilot.

 Self-hosted (this)Hosted signage platform
Cost at 100 screensHosting onlyPer screen, per month, forever
Where your content livesYour serverTheir cloud
Works with no internetYes — including on an isolated networkUsually not
Interrupts another running appYes, on AndroidRarely
Emergency alert latencyUnder 1s with a socket, 2–5s withoutTypically 1–5s
Setup effortYou install it, or we doSign up and go
Who patches the serverYouThem
Uptime is whose problemYoursTheirs
Content survives the vendorYes — it is your serverNo
Audit trail on your premisesYesDepends on plan

Straight answer

When you should not buy this

If nobody in your organisation is willing to own a server, buy a hosted platform. Self-hosting is cheaper and more private precisely because you are doing the part they charge for, and a system nobody patches is worse than a subscription nobody enjoys paying.

If you have three screens in one room, the arithmetic does not favour us either. Per-screen pricing is painful at a hundred screens and perfectly reasonable at three.

And if you need someone contractually on the hook for uptime at four in the morning, that is a support contract, not a licence. We can talk about one — but be clear that is what you are buying.

When you should

Where this is plainly the better answer

A lot of screens

Past about twenty, per-screen pricing dominates every other consideration. That is the crossover in practice.

Data that cannot leave

Healthcare, government, defence, anything with a procurement process that asks where the data lives.

Networks you do not trust

A factory floor, a remote site, anywhere the connection is a question rather than an assumption.

Still deciding?

Tell us the situation and we will tell you honestly whether this is the right fit — including when it is not.

No open demo, no sign-up wall — a person reads every request.